“阿那亚”源自梵语Aranya，原意为“人间寂静处，找回本我的地方”。 其文化属性与Virgil Abloh所秉承的创意理念不谋而合，旨在不断创造多元化的表达形式。 "Aranya" is derived from the Sanskrit word, which means "the place where the earth is silent, where one can finds oneself". Araya, considered an artistic community, shares an affinity with the vision of Virgil Abloh to create the varied expressions of travel.
In parallel to the fashion show, Louis Vuitton has playfully taken over key landmarks of the community with creative visuals: painted cinema facade & outdoor murals, bus and buggies, bus stops, road flags, cross roads floor paintings etc.
Following the "Magnified Playground" concept of the men's show in Paris in June, Louis Vuitton has created a giant dune sculpture on the golden coast of Anaya. Children and castles are enlarged in exaggerated proportions, everyone became a child when stepping in, looking up and full of curiosity.
A cinematic prelude titled “Mirage” created in a collaborative effort between Chinese directors Jia Zhangke (producer of the prelude) and Wei Shujun (director of the prelude) . Shot in Dunhuang on the Gobi Desert, the film stages a contemporary meeting between East and West reflected in the poetry of history. The story takes its audiences to Aranya beach where the live show unfolds in a sandscape.
02
The Runway
模特们缓缓行走在沙滩秀道中，落日下的看客们也仿佛坐上了一台时空穿梭机，重返天真烂漫的童年时光。
Models walked along the beach runway, the viewers seemed to be on a time and space shuttle, back to their childhood innocence.
The Louis Vuitton Spring Summer 2023 Men's Collection is designed by the Louis Vuitton Studio Prêt-à-Porter Homme, which reflects the spirit behind Louis Vuitton's growth.
Brand ambassador Zhu Yilong, Gong Jun, Jin Chen, Liu Yaowen, along with stars Chen Kun, Dylon Wang, Justin Huang, Bai Jingting, Henry Lau and many others were invited and gathered to witness this trendy event.
大秀落幕，唯有海边“灯塔”在夜色中闪亮继而熄灭，浪漫且深沉。
在阿那亚夏末初秋的夜晚，人们依旧在致敬缅怀Virgil Abloh。
As the show came to an end, only the glow from the lighthouse shining and then went out in the night, romantic and profound.
On Anaya’s late summer and early autumn nights, tributes are still being paid to the memory of Virgil Abloh.
The after party turned into an outdoor musical festival vibe. Accompanied by dynamic music, neon lights flashing, the guests have joined the party with great enthusiasm.
